What the marketing agent does
- Checks wording against the brand guide and the claims list.
- Builds a draft from approved messages.
- Names which channel uses which message in the campaign brief.
- Stops a claim that is not on the allowed list.
What goes into the marketing brief
- Brand guide and tone.
- Allowed and banned wording.
- Campaign briefs.
- Product descriptions the company has agreed internally.
What an answer looks like
The answer shows which approved message fits the channel and marks wording outside the list. A new claim with no clause in the brief is not added to the copy.
Questions about the marketing agent
Does the agent publish the campaign?
The agent drafts and checks copy against the guide. Publishing stays with the team.
Can it promise something that is not on the list?
It leaves that wording out and says the brief has no such claim.
Does brand tone count?
Yes, when the brand guide is part of the brief.
Where do product descriptions come from?
From the texts the company approved and placed in the brief.